Building a strong email list is crucial to the success of your VIP Club program, which aims to generate repeat business and referrals by staying top of mind. Our Contest Marketing strategy is designed to capture the attention of your audience, resulting in high open rates. Our team curates articles that are both informative and engaging on topics related to the mortgage and real estate industry. To achieve the best results, we recommend targeting individuals who are most likely to contribute to your business growth.
Existing Clients: Prioritize those who have engaged with your services in the past five years, including those with successful loan applications and multiple interactions. They're familiar with your quality of service and more likely to engage.
Friends and Family: This group can serve as powerful advocates for your business. They are often willing to forward your content to potential clients in need of your services.
Referral Partners and Industry Colleagues: These connections are invaluable for cross-promotion and can help expand your reach within the industry. Our articles are specifically written to work for both you and your referral partners. Encourage them to share it with their database.
Leads and Prospects: Include individuals who have shown interest in your services but haven't yet converted, as they might be encouraged to engage through regular, informative updates.
Avoid Purchased Lists: Using bought email lists can damage your sender's reputation and increase spam complaints, hindering your campaign's effectiveness.
If you have a small database, no problem. Here at VIP, we want you to succeed by giving you as many ideas as possible to build your database. See our next article, "How to Grow My List," for our top five ideas.