We Send-Again
This helps reach clients who didn't open your first email. We see that people will open the second email even if they didn't open the first email. You'll get more engagement using Send-Again.
Why?
For the most part, people interact with their email from the top down. They open the most recent email and work their way down.
If a client didn't open your first VIP Club email this month, they may open the subsequent one.
How?
We send your VIP Club email TWICE in one month, usually 3 days apart.
We send the second email to your clients who:
received the first email this month, but did not open it.
were added to your list since the first send
Isn't This Overkill or Bugging My Clients?
No. The client is getting the second email this month because they didn't even open the first one. That's not bugging your client, that's being persistent.
There are many reasons why a client didn't open the first email:
they may have too many emails in their inbox
the first email went to the spam folder
they didn't see your first email
they intended to come back to it, but they forgot about it
Won't They Just Unsubscribe After Too Many Emails?
They might. That indicates that they're not interested in free giveaways. They probably weren't a good email marketing target to begin with.
Don't be discouraged, they have selected themselves to be targeted using other marketing tactics - mortgage anniversary phone calls, Facebook marketing, LinkedIn, and direct mail.